Creative Technology Limited (SGX: C76, NASDAQ: CREAF) is a listed manufacturer of computer multimedia products based in Singapore, where it was founded by Sim Wong Hoo on July 1, 1981. The firm employs more than 5,000 people worldwide. Sim is the CEO and chairman of the company. The company's U.S. subsidiary is known as Creative Labs, Inc., a name commonly but incorrectly used to refer to the entire company.
Historically, Creative was most famous for their Sound Blaster line of audio cards. Now they are known for their line of portable multimedia players. Creative has also gained some attention for a legal battle with media player rival Apple Computer, which has been settled.
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Creative Technology Limited
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